Luxury skincare brand Clarins just launched a six-month in-store program that offers complimentary make-up applications and photo shoots under a “celeb” experience. Consumers receive beauty tips, product samples, color touch-ups and can participate in a “celebrity moment” on a Clarins Red Carpet Runway that serves up a framed photo and VIP pass with beauty notes from the in-store beauty experts.

“We want to reach all customers,” Violet Lee, senior manager of retail development at Clarins, told Buzz. “Many people think of Clarins as skincare for the mature customer, but we’re really for everyone. Creating a fun and upbeat type of event will attract a younger consumer. We have products for them, too. The 10-foot red carpet and Clarins backdrop makes it feel like a celebrity award event.”

Events will take place at Nordstrom, Macy’s, Saks Fifth Avenue, Bloomingdale’s, Barneys and Lord & Taylor stores in major cities including Atlanta, Boston, Dallas, Miami, New York, San Francisco and Seattle and Puerto Rico. Agency: Red Carpet Runway, New York City

http://www.eventmarketer.com/viewmedia.asp?prmMID=2642&prmID=1

‘Do is a Don’t

Romana Singer went a hair too far for attention. The Real Housewife of NYC chopped off her long locks on Aug. 20 just before a Red Carpet Runway party at Tavern on the Green. “I wanted to shake things up,” she told host Jaizen Homiller. But just two days later, Ramona regretted the cit. “I’d never do it again,” she whined at the Mercedes-Benz Polo Challenge at Bridgehampton’s Blue Star Jets Field. “No one recognizes me!”

http://www.starmagazine.com/ramona_singer_short_hair_cut/news/16012

Clarins Invites Consumers Nationwide to Get Red Carpet Ready

August 10, 2009 (New York, NY) -

Beginning this month, 140 department stores across the US will be hosting in-store events, where consumers are invited to stop in for their complimentary Clarins make-up application and Red Carpet Runway photo shoot. Participating department stores include Nordstroms, Macy’s, Saks, Bloomingdales, Barneys and Lord & Taylor throughout major cities including New York City, Atlanta, Miami, Dallas, Seattle, Boston, San Francisco and Puerto Rico. Consumers will receive beauty tips, product samples, color touch-ups and a celebrity moment on the Clarins Red Carpet Runway.  Participants will receive a framed photo and a special VIP pass with beauty notes from a Clarins beauty expert.

Clarins Red Carpet Runway rolls out its first of many events at Plaza Las Americas August 14th, South Center Mall on August 21st and at the Houston Galleria on August 27th. Clarins specialists are expecting to take over 18,000 photos with The Red Carpet Runway backdrop. (Full event list available upon request, subject to change)

“Clarins is about connecting the beauty experience to the consumer. With the Red Carpet Runway events, we are able to not only have that connection, but to make it memorable,” comments Clarins Executive Violet Lee.

“People typically associate the red carpet with something they watch on TV, not something that they can experience themselves. Clarins was a perfect partner when it came to recreating that the feel and experience of the red carpet for their customers After receiving beauty tips and a touch up, for the first time, clients can experience walking down an actual red carpet, getting their picture taken and receiving the photo of their new look just like their favorite celebrity. Red Carpet glamour falls in line with the cosmetic industry.” comments Doug Melville, founder of The Red Carpet Runway.

About The Red Carpet Runway (RCR):
For the first time, individuals and businesses can give their own events a Red Carpet Feel in minutes - just like Hollywood.  The Red Carpet Runway®, is a new Patent Pending product that is an easy to use, all-in-one, custom designed red carpet & backdrop package that anyone can create, design and order online - fully customized by you for your next event. Red Carpet Runway materials are manufactured to the identical specifications and quality as the red carpet entrances used at World Famous Award Shows. For more information or to order call 1-888-RUNWAY-9 or visit http://www.redcarpetrunway.com/

About Clarins:
Clarins, a European leader in luxury skincare for over 50 years, was founded by Jacques Courtin-Clarins, a young physical therapist who treated circulatory problems through massage. Clarins started off with a few simple botanical body oils which ballooned into one of the world’s foremost beauty companies, spanning a presence in over 150 countries. In 1954, Jacques Courtin-Clarins opened the first Clarins Institute de Beauté in Paris, France, where he developed treatments and products using natural botanical ingredients for the face and body. The first beauty company to employ 100 percent pure plant extracts, Clarins used only the best botanicals to complement the appealing textures and scents that made his luxurious products a pleasure to apply. Still a family-run business, Jacques’ sons, Dr. Olivier Courtin-Clarins and Christian Courtin-Clarins, continue on in the Clarins tradition today. For more information please visit www.clarins.com.

2008 marked one of the most momentous races for the U.S. Presidency, one fueled by intense passion and determination. Use the suggestions below to celebrate President-Elect Barack Obama’s historic victory by hosting an inaugural ball at your home!

Décor & Tabletop suggestions

Pave the entry to your home with remnant red carpet purchased from your local carpet store, or rent a red carpet from Red Carpet Runway.

As guests enter, have a photographer snap a photo of them next to a life-sized cut-out of President-Elect Barack Obama. This will make a fun party favor. Place photos in glossy, quality stock paper photo frame imprinted with the host’s name and the date of the party (e.g. Debbie’s Inaugural Ball, Jan 18, 2009).

http://www.addicting-flash-game.com/host-an-inaugural-ball-to-celebrate-president-elect-barack-obama%E2%80%99s-historic-victory

Red Carpet Runway’s Platinum Package was on display in the background on The CBS Early Show (Wednesday February 18th, 2009).

Click here to view the clip

Red Carpet Runway on The Early Show - 2/18/09

Some people like to watch celebrities walk the paparazzi gauntlet at award shows like Sunday night’s Academy Awards. Other people like to be the ones walking the red carpet.

For that latter group, a Connecticut-based company called Red Carpet Runway has come up with a customized red carpet and backdrop, which “anyone can create, design and order online.” They come in three packages ($199 to $1,200) for different sized corporate or private affairs, including, of course, award-show viewing parties. In a rush? Ready-made “Rug in a Bag” ($99) ordered before 2 p.m. EST ships the same day and can be delivered “as quickly as” customers require, company co-owner Bill Sidarweck says. (redcarpetrunway.com; 888-786-9299)

— Virginia Rohan

She Knows Parties Red Carpet Giveaway

Do you celebrate the Grammy Awards, The People’s Choice Awards, or the Academy Awards?

Here are the 2009 Red Carpet Event dates:

• Golden Globes January 11th 2009
• Screen Actors Guild Awards January 25th 2009
• Grammy Awards February 8th 2009
• Academy Awards February 22nd 2009

We have a giveaway to help you set up your own red carpet event. RedCarpetRunway.com is giving us a Red Carpet Runway “Rug in a Bag” to give away to one lucky reader here at She Knows Parties.

The Rug in a Bag includes: a  3′ x 10′ Bound Carpet, Custom Carrying Case and a Carpet Brush. The retail value of the package is $99.

What we’re giving away: 1 Red Carpet Runway “Rug in a Bag”  (no backdrop)

To enter the contest leave a comment on this post telling us what you would use your Red Carpet Runway for(One comment entry per person).

Open to US residents only.

The contest will run until midnight EST on January 17th.

You may earn an additional entry by Twittering about this contest (if you could include @Linetteg in your Twitter it would help me find it), and/or leave a separate comment with your Twitter ID, so I can confirm your Tweet.

You may also blog about this contest for a third possible entry, just leave a link to your blog post in the comment section.

I will pick a winner on January 18th or 19th and announce the name here, I will also email the winner. They will have 3 days to get back to me, before another winner is chosen.

Good luck!

http://www.sheknowsparties.com/red-carpet-giveaway/

The Golden Globe Awards will be broadcast this coming Sunday. It’s the first of the highly anticipated Hollywood style events. If you love these popular style shows, and are planning to host a viewing party, you might be thinking about how to create your own red carpet experience for your guests. Red Carpet Runway is a company that can help you create a customized backdrop and red carpet for your party so that your guests can make their own grand entrance. Just remember to have the camera ready.

http://entertaining.about.com/b/2009/01/07/get-ready-for-award-show-parties-with-your-own-red-carpet.htm

Wed Carpet

Make your wedding day or engagement party memorable by having a real red carpet and backdrop as guests arrive to the party or at your reception. Everyone will rush to pose in front of the backdrop featuring you and your fiancé’s names and wedding date while they mimic their favorite celebrity. Create a wedding blog, and post the pics.

http://www.engagement101mag.com/news.html

http://practicalposh.blogspot.com/

Red Carpet Runway made the list of Posh Sites on the Practical Posh blog. Red Carpet Runway’s Wed Carpet Packages will be on display for Brides at the entrance of the Saint Louis Bridal Show Jan 10-11. Check us out if you are in the area. You can create your own Celebrity Wedding Entrance and give your guests the Red Carpet Treatment!

About Practical Posh

A cool Nigerian American gal who is getting married with $0 dollars and alot of debt…lol. I made this blog because the price of gas is ridiculous, the housing market is currently insane, food prices send folks into sticker shock but some how brides need to have $27,0000 to have a wedding that is elegant and not “tacky”….Sure. I don’t know about you but I don’t believe the hype and I refuse to go into debt on one day. Some call it stupid but I call it smart and for other brides who agree with me this ones for you. Welcome to Practical Posh Wedding. CONTACT ME :menaoz@yahoo.com

http://practicalposh.blogspot.com/