Luxury skincare brand Clarins just launched a six-month in-store program that offers complimentary make-up applications and photo shoots under a “celeb” experience. Consumers receive beauty tips, product samples, color touch-ups and can participate in a “celebrity moment” on a Clarins Red Carpet Runway that serves up a framed photo and VIP pass with beauty notes from the in-store beauty experts.

“We want to reach all customers,” Violet Lee, senior manager of retail development at Clarins, told Buzz. “Many people think of Clarins as skincare for the mature customer, but we’re really for everyone. Creating a fun and upbeat type of event will attract a younger consumer. We have products for them, too. The 10-foot red carpet and Clarins backdrop makes it feel like a celebrity award event.”

Events will take place at Nordstrom, Macy’s, Saks Fifth Avenue, Bloomingdale’s, Barneys and Lord & Taylor stores in major cities including Atlanta, Boston, Dallas, Miami, New York, San Francisco and Seattle and Puerto Rico. Agency: Red Carpet Runway, New York City

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